Marketeer heeft voldoende aan Search

"Very few people are dissatisfied with search, and the ones that are tend to be smaller advertisers managing less than 1,000 keywords. We see many advertisers getting more aggressive with their spending, especially agencies. They've figured out what makes search so successful, and are content with the ROI."

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De budgetten die er in Paid search omgaan zijn enorm. eMarketer schat de uitgaven in Amerika in 2008 rond de $10.2 miljard, voor 2010 rond de $14.21 miljard. Natuurlijk is dit een inschatting, dus om de grote gemene deler te vinden hieronder nog wat inschattingen:

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