In recent years, organizations have started to understand the importance of customer experience (CX) as a key differentiator. It inspires companies to rethink, retool, and revamp CX in entirely new ways. Data, intelligence, and experiences must all be connected across marketing, commerce, sales, and service in order to win in the Experience Economy. Oracle Takes Data-First Approach to New Customer Experience Innovations. At Oracle, we believe the only way brands can make every customer interaction matter is to take a data-first approach to manage the customer experience.
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