The Executive Summer Course, from 18 to 22 June, is an excellent opportunity to move your career forward and to increase your impact. The main objectives are to help you think strategically about solving corporate communication issues, and to learn how to use corporate communication for the benefit of your organisation and your career.
A diverse group of both renowned academic speakers and experienced business practitioners will share their knowledge, insights and experience. A mixture of lectures, business cases and workshops ensures a deep understanding of all themes and an exciting learning environment.
You will be able to apply what you have learned into practice.
During this course you will focus on:
Day 1: organisational identity, identity change, and strategic messaging strategies
Day 2: corporate branding, positioning and impact on attitudes and intentions
Day 3: reputation management, evolving role of corporate relations and strategic analysis
Day 4: strategic communication theory and strategic tools for creating value
Day 5: complexity and ambiguity of corporate communication and managing corporate communications
Executive part-time MSc in Corporate Communication
The Executive Summer Course in Corporate Communication can be followed both on a stand-alone basis and as part of the executive MSc in Corporate Communication. This is a part-time and highly flexible MSc programme offered by the Rotterdam School of Management, designed for professionals in corporate communication and related disciplines such as PR and branding.
It is not only designed for professionals; it is also designed around them. The advantage is that you can set your own agenda in terms of selecting specific parts of the programme and finish it within a number of years so it can be combined with a full-time job. The new knowledge and skills you learn during the MSc in Corporate Communication can be implemented immediately when you get back to your organisation.
Upcoming Master Classes
Here is an overview of our planning for the rest of the year:
- 18-22 June: Executive Summer Course in Corporate Communication
- 26-28 June: Digital Communication
- 25-27 September: Persuasive Communication
- 15-17 October: Corporate Branding
- 13-15 November: Crisis Communication
- 11-13 December: Essentials of Financial Markets and Communication
For an in-depth and detailed overview of all Master Classes in 2018 we would like to refer you to the planning for 2018. All Master Classes can be taken on a stand-alone basis with no obligation to follow the complete MSc programme.
For more information, please do not hesitate to contact us. Feel free to ask any questions you might have. We look forward to welcoming you.