Empathy Lab Sessions Return to Amsterdam: Building the AI Growth Suite

As artificial intelligence rapidly transitions from experimental technology to core business infrastructure, senior marketing, digital, and commercial leaders face a pivotal moment. The primary challenge for modern organisations is no longer just launching and testing isolated AI pilots. Instead, it is building the organisational capability to orchestrate brand, media, pricing, loyalty, and commerce into a single, cohesive growth engine.

To address this structural shift, the Empathy Lab Sessions will return to Amsterdam on Tuesday, 29 September 2026. Hosted by Empathy Lab at the Empathy Lab Amsterdam office from 18:00 to 22:00, the evening brings together an exclusive group of 85 handpicked leaders for a seated three-course dinner and high-level strategic dialogue.

A Curated Executive Community
To foster candid, meaningful peer exchange, attendance is strictly limited to 85 guests across the Netherlands and Northern Belgium. The guest list is curated for decision-makers navigating the complexities of scaling AI within large enterprises.

Rather than deep technical presentations or product demonstrations, the event is designed around executive-level dialogue. In the spirit of Chatham House Rules, guests will share honest conversations about what is working, what is not, and what it actually takes to move from ambition to impact over dinner.

Keynote Sessions & Core Themes
Throughout the evening, industry leaders and digital transformation experts will deliver short, targeted talks examining how leading brands are re-architecting their operations for AI-driven growth:

• Opening – Growth Suite : Architecting Marketing for Orchestration: An introductory keynote detailing why incremental automation is no longer sufficient for enterprise growth. The session explores how forward-thinking leaders are connecting disparate brand, media, and commerce operations into a unified Growth Suite.
• Talk 1 - Building an AI-Powered Content Supply Chain: Practical insights into how global organisations are leveraging AI to automate content workflows, streamline production, and scale operational efficiency.
• Talk 2 - Agentic AI Strategy & Commerce Benchmarks: An overview of agentic commerce, examining how autonomous AI agents are beginning to reshape customer interactions and setting new benchmarks for digital commerce.
• Talk 3 - Digital Product Passports: Joining the stage, the Head of Customer Engagement at Hugo Boss shares keynote insights on how global digital architecture and product passports elevate customer engagement, drive transparency, and strengthen long-term brand value.

Event Details

• Date: Tuesday, 29 September 2026
• Time: 18:00 – 22:00
• Location: Empathy Lab office, Amsterdam, Danzigerkade 4, 1013 AP
• Format: Seated 3-course dinner, keynote sessions, and peer-led table discussions (Strictly 85 guests)

Please note: We are now almost sold out. To ensure a highly curated room of senior marketing leaders, all registrations are subject to confirmation.

Register Here