Mobile Advertising Guide (3rd Edition)

De Mobilemarketers Mobile Advertising Guide wordt in medialand gezien als de bijbel op gebied van Mobile Advertising. De gids is een onmisbaar hulpmiddel voor marketing managers, reclamebureaus, media planners, uitgevers, mobiele marketing bedrijven, en mobile operators.

Het 88 bladzijden tellende exemplaar is hier gratis als pdf te downloaden.

• Mobile advertising moves into 2011 with solid foundation By Dan Butcher
• How to buy mobile media By Brenna Hanly
• Understanding the key mobile advertising options By Andrew Pearson
• How and why to run a mobile campaign By Shira Simmonds
• The ABCS of SMS advertising and marketing By Shane Neman
• How to design a mobile site and support with SEO By Matt Smith
• Understanding the potential of location-based advertising By Michael Martin
• Relevance, targeting and reach key for local advertising By Dan Gilmartin
• How local brands can harness mobile advertising By Jennifer McCoy
• Making a case for mobile bar codes By David Javitch
• Mobile is the future of coupons By Jeff Hasen
• Integrating mobile into print advertising By John Foley Jr.
• How to combine email with SMS for higher ROI By Manny Ju
• Harnessing the power of mobile video ads By Chhavi Upadhyay
• Use mobile video advertising for branding By Ujjal Kohli
• Ideas for branded mobile content By Jeffrey Sass
• 10 mobile ad trends that will make brands spend By Howie Schwartz
• Mobile: Social media’s remote control By Ben Gaddis
• Consider carriers in the location-based advertising mix By Yariv Canor
• Linking incremental store visits with mobile coupons By Wilson Kerr
• Delivering valuable offers via SMS By Pieter de Villiers
• How brand advertisers can speak the language of today’s youth By Scott A. Jones
• Better monetization of applications via top ranking in app stores By Carsten Frien
• Integrate mobile advertising into the application experience By Lo Noroña
• In-app sponsorship marries advertising and content By Alex Hall
• How to use conversational advertising to grow your customer base By Gowri Shankar
• Mobile CRM drives brand loyalty and customer engagement By Cameron Franks
• How mobile can boost entertainment engagement By Dominique Anders
• Beyond the mobile ad: Creating content depth By Rich Abronson
• Best practices for advertising on the iPad By Giselle Tsirulnik
• Best practices for mobile paid search advertising By David Berkowitz
• HBO True Blood mobile ad campaign increases viewership 38pc By Dan Butcher
• How to market your mobile application to No. 1 By Scott Dunlap
• Driving campaign success with in-flight optimization By Jonathan Dunn
• Publishers lose with mobile brand advertising mediators By Frank Barbieri
• Privacy debate may be catalyst for Golden Age of mobile advertising By Ernie Cormier
• Is HTML5 the new standard for ad creative? By Srini Dharmaji
• Mobile measurement: Where do we go from here? By Jennifer Okula
• Augmented reality could be next big thing, but brands can wait By Neil Strother
• Factor Web performance into mobile ad strategy By Matt Poepsel
• Mobile display is online’s apprentice By Elizabeth Joy Zalman
• Mobile advertising data differs by country By Harald Neidhardt
• Regulators looking to place boundaries on mobile By Gonzalo E. Mon
• Looking to the past to predict our mobile future By Paran Johar